ANALYTICS
The metrics that actually move e-commerce growth
A practical guide to separating signal from noise when every channel has a different story.
Read articleGOAL-DRIVEN AI ANALYTICS FOR E-COMMERCE
Know what to do next to hit your e-commerce goals.
Set your business goals and connect your marketing, analytics, and commerce data. DataRocks tracks progress, reveals what drives performance, and prioritizes the actions most likely to help you hit your goals.
No credit card required
Connect the tools you already use
(with more integrations coming soon)
Google Ads
Meta Ads
Microsoft Ads
TikTok Ads
LinkedIn Ads
Google Analytics 4
Shopify
Amazon01 / SMART GOALS
Smart Goals
Set your goals. Choose what matters most. Know what to do next.
Define your revenue, profit, ROAS, and budget targets. Choose one goal as your AI Focus, and DataRocks tracks progress, forecasts outcomes, and prioritizes the actions most likely to help you achieve it.
Are we on track to hit our goals?Where are we likely to finish this month?What is putting our goals at risk?What should we do next to hit our top goal?
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02 / PERFORMANCE INTELLIGENCE
Performance Intelligence
See the full picture. Find what drives performance. Go from overview to root cause
Bring your advertising performance into one connected workspace. Explore campaigns and segments, cross-filter every chart and table, and drill from the big picture to the exact drivers of revenue, profit, and wasted spend. AI helps explain what changed, why it happened, and where opportunities exist.
What is driving our revenue and profit?Where are we losing money or wasting spend?Which campaigns or segments are driving the change?Why did performance change?
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Cross-filtered performance across every channel.
03 / AI OPTIMIZER
AI Optimizer
Know what to fix, what to scale, and what matters most
AI Optimizer analyzes your campaigns across budget, bidding, keywords, targeting, ads, tracking, and more to uncover optimization opportunities and turn them into prioritized actions.
Recommendations are aligned with your AI Focus, ranked by priority and potential impact, and backed by the data and reasoning behind them.
Which campaigns need attention first?What should we fix or scale?Which actions could have the biggest impact?Why is AI recommending this?
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Every recommendation includes evidence, impact, and a clear next action.
DataRocks is a goal-driven intelligence platform for e-commerce teams. It connects marketing, analytics, and commerce data, tracks progress toward your business goals, explains what is driving performance, and prioritizes the actions most likely to improve results.
Google Ads and analytics platforms show large amounts of performance data. DataRocks adds a decision layer on top of that data. It helps you understand whether you are on track to hit your goals, what is driving or hurting performance, where opportunities exist, and what actions should be prioritized next.
AI Focus is the primary business goal you want DataRocks to optimize around. You can track multiple goals such as revenue, profit, ROAS, and budget, while selecting one goal as your AI Focus. DataRocks then uses that goal to prioritize analysis, optimization opportunities, and AI recommendations around what matters most to your business.
AI Optimizer analyzes campaign performance across areas such as budget, bidding, keywords, search terms, targeting, ads, tracking, and campaign structure. Recommendations are prioritized based on your AI Focus, the severity of the issue, available performance data, and estimated potential impact. Each recommendation also includes the reasoning and supporting data behind it.
No. DataRocks currently provides analysis and recommendations but does not automatically apply changes to your advertising accounts. You stay in control and decide which recommendations to implement.
Yes. DataRocks combines performance data with contextual information such as campaign changes, website updates, holidays, anomalies, and custom events. The Event Timeline helps you connect changes in performance with what was happening at the same time, making it easier to understand why revenue, profit, ROAS, or conversions changed.
No. DataRocks is designed to work on top of your existing marketing and analytics stack, not replace it. Your advertising and analytics platforms remain the source of operational data, while DataRocks helps connect that data to business goals and turn it into clearer decisions and priorities.
Getting started is designed to be straightforward: connect your data, set your business goals, choose your AI Focus, and start analyzing performance and optimization opportunities. You do not need to rebuild your existing analytics setup to begin using DataRocks.
05 / FROM THE BLOG
Ideas for smarter growth
E-COMMERCE
From fragmented data to one clear view
How connected dashboards help teams make faster, more confident decisions.
Read article
AI & GROWTH
What should you optimize first?
A simple framework for prioritizing the actions with the highest potential impact.
Read articleBUILT FOR MODERN E-COMMERCE TEAMS
Connect Your Data
Align Your Goals
Grow Smarter
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